Directors and Management

Eamonn has spent over two decades as a board member and senior executive of some of the world’s fastest growing consumer and technology businesses. From 2009 to 2013 he was Chief Financial Officer and main board director of the UK’s leading entertainment and communications business, Virgin Media. Eamonn helped lead the successful transformation of this business and its strategic sale to Liberty Global for US$24 billion, crystallising US$14 billion of incremental shareholder value. From 2005 to 2009, he served as the Chief Financial Officer for the UK division of one of the world’s largest retailers, Tesco plc. Before joining Tesco, Eamonn was Chief Financial Officer and main board director of Energis Communications Limited and helped lead the turnaround of this high profile UK telecommunications company. Prior to this, he spent 10 years at PepsiCo Inc. in senior executive roles in Europe, Asia and the Middle East. Eamonn’s early career was spent in the aerospace industry with companies that included Rolls Royce and British Aerospace.

Eamonn served as a non-executive director on the main board of Dialog Semiconductor Plc, a leading edge consumer technology business that provides critical components for the world’s most successful mobile device brands, until August 2021.

Eamonn has a degree in Aerospace Engineering from the Queen’s University Belfast and an MBA from the London Business School.

Robert was Executive Director Group Strategy of Virgin Media from 2011 to 2014, during which time he was centrally involved in the sale of the business to Liberty Global and in the post-merger integration process.

Prior to this, Robert was a managing partner at Virgin Group with global responsibility for developing and realising returns from Virgin’s telecommunications and media businesses. Before joining Virgin Group, Robert was a director at Arthur D Little Ltd, where he co-led the European corporate finance practice, providing strategic advice to major European telecommunications operators. His early career was spent with British Aerospace and Royal Ordnance in engineering and production management roles.

Robert studied Natural Sciences at Cambridge University and has an MBA from Cranfield School of Management.

Ashley brings a wealth of complementary experience to the Zegona Board. Ashley was Audit Committee Chair at Rightmove plc from 2009 to 2018 and, in that role, gained valuable insight into an entrepreneurial, high-growth consumer technology business. On 1 September 2018, Ashley was appointed as a non-executive director of the international research data and analytics group YouGov plc. Ashley has also enjoyed a successful executive career spanning 35 years in larger listed companies, with a particular focus on mergers and acquisitions. Ashley was most recently Global Chief Financial Officer of private equity-backed Engine Holding LLC, and was previously the Group Finance Director of Rok plc, the building services group, and Group Finance Director of the media services company, Tempus plc.

Ashley qualified as a Chartered Accountant with Armitage & Norton (now part of KPMG).

Richard has spent most of his career in European telecommunications, most recently as a Director of Investor Relations at Altice and, prior to that, Virgin Media. Richard is a qualified Chartered Accountant and has held financial planning roles at Walt Disney and ITV Digital. He joined Telewest Communications in 1999 in an investor relations role. Telewest later merged with NTL and was rebranded to Virgin Media. Richard led Virgin Media’s investor relations activity through to the acquisition of the company by Liberty Global in 2013. Richard then joined Altice, where he supported the company’s IPO and Altice’s acquisition of SFR and Portugal Telecom, before eventually leaving the company.

Suzi brings skills and experience from over 25 years in telecommunications, media and consumer businesses in the UK and internationally. As Chief Brand and Marketing Officer at BT, she was part of the team who transformed the business. Prior to that, she was Commercial Development Director at Capital Radio Group and held senior leadership roles at Orange, the BBC, KPMG Consulting, and Procter & Gamble Europe.

Suzi is currently a Senior Independent Director and Chairs the Nominations Committee at FTSE250 Telecom Plus. Previously she was NED and Remco Chair at JD Sports Fashion plc and Workspace Group Plc, and at The AA plc (from 2015 until March 2021, when the business was acquired by a private equity consortium of Towerbrook and Warburg Pincus). She also advises a number of early stage technology and AI businesses.

Suzi is the Chair of the Nomination and Remuneration Committees and a member of the Audit and Risk Committee.

Rita Estevez Luaña is a seasoned senior executive with almost 30 years of professional experience in both the Technology and the Financial Sector.

In her executive career, Rita has been the CEO & President of Experian Iberia, COO & Strategy officer for Europe & Asia at Deutsche Bank (PBC) and Country Head of GE Financial Insurance, among other responsibilities. Additionally, Rita has almost 10 years of experience as a Non-Executive Director, including serving as an independent director of Linea Directa Aseguradora (a listed insurance company in Spain) and Bank MoraBanc. Rita was also an independent director in Teléfonica Consumer Finance. Additionally, Rita sits on various Advisory Boards, primarily in the Technology industry and in the Retail- Distribution sector.

Rita holds a double degree in Business Administration/Management and Law from the Universidad Pontificia de Comillas (ICADE). She has also completed various post-graduate Technology and Management specialized programs at Insead, IESE and Singularity University, among others.

Rita is a member of the Nomination and Remuneration Committee and a member of the Audit and Risk Committee.

Sofia Arhall Bergendorff is a distinguished business leader with an international executive career spanning over 30 years, with a strong focus on the Technology and Media sectors.

In her executive career, Sofia spent more than 13 years in senior global and regional leadership roles at Google, where she specialised in digital transformation, strategic partnerships, and customer-centric innovation. Her career reflects deep expertise in navigating complex digital ecosystems and driving growth across diverse markets.

Sofia also has extensive experience as a Non-Executive Director, having held board positions at several listed and private companies. She is currently the Chair of the Board at Norstat and a Non-Executive Director at Ziton. She has previously served as a Non-Executive Director at Tele2, TDC Holding, BlueStep Bank, and Reseguiden, and most recently joined the board of Parken Sport & Entertainment A/S in April 2025.

Sofia is a member of the Audit Committee.